Posted by Wan Hee Lee
"A routine doesn't need ten steps to work, just the right three." BALOOM, as featured on Medium.
The Summer Amazon Prime Day Gift Guide on Medium was written for the considered shopper, someone who would rather own fewer, better things. BALOOM made the cut, and the editors summed us up better than we ever have:
"Minimalist by design, the brand operates on the premise that a routine doesn't need ten steps to work, just the right three."
— As featured on Medium
They went on to call BALOOM "a line whose entire appeal rests on streamlining rather than stacking," with a roster of actives that "stays deliberately tight," chosen for clarity, barrier support, and radiance rather than layered complexity.
Read the BALOOM feature on Medium →
The right three, in their words
10% Niacinamide Radiance Serum
Built with glutathione to address tone, dark spots, texture, pores, and hydration in a single step. The editors called it "a useful shorthand for anyone unwilling to commit to a five-serum rotation just to leave the house."
TECA Calming Ampoule
A high concentration of Centella asiatica to settle redness and rebuild the skin barrier. In their words, "a fitting companion for skin that's spent more time under the sun than usual."
Bakuchiol + Retinal Intensive Cream
A gentler retinol alternative paired with a faster-acting anti-aging ingredient, aimed at fine lines and elasticity overnight "with less of the irritation a traditional retinoid tends to bring."
How to use the right three
It takes about two minutes each morning and night.
Morning
- Cleanse.
- 10% Niacinamide Radiance Serum, a few drops.
- Sunscreen, every day. (Ours: 2% Panthenol Hydro Airy Sunscreen.)
Night
- Cleanse.
- TECA Calming Ampoule to settle skin after the day.
- Bakuchiol + Retinal Intensive Cream. New to retinal? Start with two or three nights a week.
No five-serum rotation. Just three products, each earning its place.
