Posted by Wan Hee Lee
BALOOM is now on Ulta.com, and we launched there with two sets rather than a single tube. Here's what's in each and who each one is for.
We've been asked the same question for months: "Where else can I buy this?" As of now, there's a new answer. BALOOM is available at Ulta Beauty, one of the biggest beauty retailers in the country.
Both listings are online only at ulta.com, and both are sets. That was on purpose.
1. Collagen Booster Gel, 2-pack
$30.00 · Two 3.38 oz tubes
Our Collagen Booster Gel is the product that started the line: a lightweight gel with 5X collagen, a 6-power core booster, and 7-layer hyaluronic acid. It stays cushiony for 3–5 minutes, glides beautifully with a tool, then melts in naturally. It layers under makeup and works for all skin types, including sensitive skin.
Why two tubes? Because one always ends up somewhere else. Keep one at your bathroom sink and the other wherever your routine actually happens: your desk, your gym bag, your carry-on. Or split it with the friend who keeps borrowing yours.
2. Microcurrent Face Massager & Collagen Booster Gel Set
$59.00 · Device + one 3.38 oz Collagen Booster Gel
This is the one to start with if you've been curious about at-home facial tools. Our Microcurrent Face Massager pairs microcurrent with vibration across three settings, and it comes with the gel it was designed to be used with.
That pairing matters more than it sounds. Dry skin won't feel the current. A microcurrent device needs a conductive layer to work, and the Booster Gel is exactly that: it gives the rollers slip for the full session instead of disappearing after thirty seconds.
A session takes 3 to 5 minutes:
- Cleanse, then apply a generous layer of Booster Gel.
- Start at the chin and glide upward and outward along the jawline, cheeks, and forehead.
- Rinse and dry the rollers when you're done.
Expect a toned, less puffy look right after a session, and a firmer-looking jawline and cheeks after two to three weeks of daily use.
Why sets, and why Ulta
BALOOM has always been about the short routine that you actually keep doing. A set makes that easier than a single tube does: the refill is already in the drawer, or the tool and its gel arrive together and you don't have to figure out what to pair with what.
Ulta is where a lot of people discover a brand for the first time, and we'd rather that first impression be the full routine than one product without its other half.
Prices and availability are set by Ulta Beauty and may change. Both sets are sold online only.
